4/3/2020 0 Comments Digital Marketing Techniques People are working from home. Therefore your clients are in their homes, but they are connected to the internet. You can advertise to them when they are in the houses using the following techniques. Mobile in-app marketing allows you to market to people who are using your app or the app of a complementary company. Use videos, posters, and more to make the ads more dynamic and entertaining. Invest in (PPC) advertising on entertaining sites such as YouTube, Google, social media where most people visit for entertainment. The cost of pay-per-click advertising is charged depending on the number of clicks the ad has received; hence pricing is fair. Results of PPC ads are generated, analyzed, and reports are made in real-time to help you make appropriate real-time marketing and advertising decisions. You can determine the number of clicks, views, visits, conversions, and the number of clicks that did not turn into sales. You can replace the PPC ad or improve in real-time if the real-time results are not satisfying. The Falcon Digital Marketing experts know what best works and they will definitely help you Get More Leads, Boost Your ROI, Scale Your Business Fast and handle everything towards your most urgent and desired business growth. Social Media Marketing (SMM) reaches a significant number of people because millions of people are on social media. Most people in the world own Smartphones, if not laptops and iPhones. They are also connected to the internet. Content marketing, voice-over ads, videos, images, memes, contests, hashtags, and tag famous people to increase your social media followers. Analyzed customer’s feedback on your social media and those of your competitors to help you improve your products or services and stay ahead of your competitors by unveiling their strategies. Search Engine Optimization (SEO) services increase the number of visits to your site. Use keywords to increase the ranking of a website on search engines—conduct market research to know the keywords that you should use. Customers do not need to remember the name of your site. However, there are common words that they use when searching for products or services that you offer. These are the keywords that you should use on your site to enable the customers to find your site quickly. Your website will pop up when customers key in keywords on the browsers. Personalized emails improve targeting of customers because you will be sending emails to customers whose emails are in your database. Segment customers using the data that you have on your database to understand the needs so that you can send each one of the emails that contain relevant content. Articles, graphics, videos, and CTAs will wow the customers. CTAs will redirect them from the emails to your website for them to buy. Click for more details here. Geofencing helps the company to advertise to a specific group of people within a selected geographical location. The demographics of the target customers are used to create a geofence. A geofence can be people in an event or in a park or people who are in buildings that are within specific square meters. Find out more about digital marketing here: https://en.wikipedia.org/wiki/Digital_marketing.
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